Our coverage of the numerous iPhone 15 rumors has made it abundantly clear that Apple’s next Pro-level iPhones will be even more advanced.
The iPhone 15 Pro and iPhone 15 Ultra have been rumored to include periscope cameras, ultra-thin display bezels, and top-of-the-line chipsets. The most recent information also suggests that both phones will have price tags that will further widen the generational gap between this year’s models.
As per a Weibo source(opens in new tab) and prepared Apple examiner Jeff Pu, Apple will climb the cost of the iPhone 15 Expert to support the allure of the less expensive iPhone 15, whose ancestor hasn’t been selling as well true to form.
We could conceivably see the iPhone 15 Pro start at $1,099 / £1,199 / AU$1,899, with the iPhone 15 Ultra demanding a base figure as high as $1,299 / £1,429 / AU$2,249. Given that the iPhone 14 Pro and iPhone 14 Pro Max start at $999 / £1,099 / AU$1,749 and $1,099 / £1,199 / AU$1,899, respectively,
We have previously reported on alarming rumors regarding the price of the iPhone 15 Pro, and considering that the rate of inflation in 2023 was unusually high, it was anticipated that iPhone prices would rise in markets such as the United States, the United Kingdom, and Australia.
Apple, on the other hand, has asserted that iPhone enthusiasts are willing to pay even more for the very best iPhones in 2023, proving the veracity of the price hike rumors.
In a recent earnings call, Apple CEO Tim Cook stated, “I think people are willing to really stretch to get the best they can afford in that category,” adding that iPhones have now become “integral” to people’s lives.
The good news is that, for the first time in a while, all three or four versions of Apple’s upcoming iPhone appear to have features that are more in line with their respective prices. For example, the base iPhone 15 won’t be cheap at all, but potential buyers can expect to get Pro-level features like the Dynamic Island and a 48MP camera.
Additionally, despite the fact that the iPhone 15 Pro and iPhone 15 Ultra may be even more expensive than their predecessors, Apple is anticipated to include a greater number of brand-new features on each model than it has in the past with Pro-level iPhones.
To put it another way, there will be a bigger difference between the iPhone 15 Pro and the iPhone 14 Pro than there was between the iPhone 13 Pro and the iPhone 14 Pro.
Tim Cook and Apple appear to be confident in the quality of the products they will be launching in September. It remains to be seen whether consumers will be happy to part with more of their hard-earned money to benefit from those differences.